Digital Ad Campaign
Art Director: Ryan Dawson
Copywriter: Shorey Andrews
With a goal to increase engagement and mortgage leads, we knew Ratehub.ca would require an ad concept that could strike an emotional chord. That's how we landed on the 'Choose better. Feel better' campaign. This concept placed everyday people in hectic pr stressful situations, but in knowing they found a better (credit card, mortgage rate, insurance, or bank account) with Ratehub.ca; they were able to feel better despite the madness.
Thumb-stopping video creative was specific to each audience and product and funnelled targeted audiences through brand awareness, education, and then conversion. Based on the success of the mortgage ads, we then expanded the campaign to include ads that hit credit card, insurance, and personal finance pain points.