© 2016 by Shorey Andrews

Just Eat TIFF Partnership

Just Eat and TIFF partnered to make in-cinema food delivery possible at Canada's Top Ten Film Festival. ​During the opening night of the festival, Just Eat was on the scene to show moviegoers how to order from three popular restaurants, directly to their seats. 

CONCEPT 

Just Eat took over the TIFF concession stand to provide an interactive brand experience for the opening night of Canada’s Top Ten Film Festival. We offered in-seat delivery from Noka Sushi, The Burger’s Priest, and Toronto Popcorn Company.

Our mission statement came to fruition with this activation: We make food discovery exciting for everyone by giving people food from everywhere, delivered anywhere.


 

 

RESULTS

Gained over 1 Million Audience Impressions from Breakfast Television and CH Morning Live.

Event email was sent to 22,893 users in Toronto only. 

The Open Rate for this email was 27.2%

Attendees received a $5 voucher for their next order.

 

  • 250 codes distributed ​

  • 100+ have been redeemed

  • Average Order Value:  $32.76

  • Redemption Rate of 9.6%