© 2016 by Shorey Andrews

Just Eat National Campaign

CONCEPT 

This campaign was executed through a combination of OOH and digital components with activation tactics focusing on winning neighbourhood-by-neighbourhood in key cities. Imagery aligned with the most ordered cuisine types based on user-data.

 

Invited people to Taste Something Different by visiting the Just Eat food trucks. A 25% discount was offered to consumers who stopped by the food truck for a sample.

 

RESULTS

Over 290 million impressions across key cities in Canada. Creative OOH and digital

aimed to target key commuter times.

 

Forty million impressions across 30 sec EN/FR radio spots, radio tags and NHL TV sponsorships.

 

8k orders from the food truck activations, and we added over 250+ followers to our city-level accounts within three weeks.​