© 2016 by Shorey Andrews

Canada's Top Ten Film Festival

Just Eat and TIFF partnered to make in-cinema food delivery possible at Canada's Top Ten Film Festival. ​During the opening night of the festival, Just Eat was on the scene to show moviegoers how to order from three popular restaurants, directly to their seats. 

CONCEPT 

Just Eat took over the Tiff concession stand to give a branded experience for the opening night of Canada’s Top Ten Film Festival. We offered two Canadian themed items from three of our top Restaurant Partners: Noka Sushi, The Burger’s Priest, and Toronto Popcorn Company (along with TIFF concession items) to be delivered to theatre goers in their seat.

Festival attendees were able to order the night of the event from 7:30-7:50pm. Once an order was placed, our Brand Ambassador team acted as our delivery service and delivered meals to attendees seats.

Our mission statement came to fruition with this activation: We make food discovery exciting for everyone by giving people food from everywhere, delivered anywhere.


 

 

RESULTS

We gained over 1 Million Audience Impressions from Breakfast Television and CH Morning Live.

Event email was sent to 22,893 users in Toronto only. We highlighted our involvement at Tiff Canada’s Top Ten Film Festival and gave a sneak peek of what the menu would be for opening night.


The Open Rate for this email was 27.2%

For every order made, guests were given a $5 voucher to use on their next meal. These were also handed out at the end of the night when people were exiting the film.

 

  • 250 codes distributed ​

  • 100+ have been redeemed

  • Average Order Value:  $32.76

  • Redemption Rate of 9.6%