Life with Sound On
Art Director: Ryan Dawson
Copywriter: Shorey Andrews
AfterShokz 'Live with Sound On' campaign included stand-out creative that could live in the context of social channels where the sound is usually turned off. The hero video required a fully planned shoot that that included location scouting and production in sunny Miami.
The team developed personas and use cases for AfterShokz that could leverage a hero video with enough range to be broken down into persona-specific ads. The campaign targeted each audience with persona-specific ads allowing the creative to be expressed loud and clear to the right people.